SWOT Analysis As A Brainstorm For Your Business

The easiest and fastest strategic marketing planning in 2022 for your project, organization or commerce can be SWOT analysis

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swot analysis as a key part of business

SWOT Analysis: What it is and When to use it

SWOT ANALYSIS is a key part of any business and strategic plan, that helps to identify the Strengths, the Weaknesses, the Opportunities and the Threats. 

It helps to specify the objectives of a business venture or project and to identify the internal and external factors that are favorable or unfavorable to achieve these objectives.

SWOT analysis – is a technique and its used for strategic planning and analysis.









Use a SWOT (strengths, weaknesses, opportunities, threats) analysis to grow your business


Will help you to identify the parts of your business that are doing well: critical success factors; aspects of your business that are strong and give you a competitive advantage. Recognizing these assets will help you continue on at a high level, and you will need to find ways to leverage and build upon these strengths to grow your business.


Are the factors that put you at a disadvantage to your competitors figuring out what these weaknesses are; and taking actions to lessen them before they hurt your business is essential; these stage requires a detailed and can do analysis of whatis going wrong within your organization.


Try to pinpoint openings in the marketplace that you can in advantage of to help your business grow. These opportunities are caused by external factors such as market fluctuations and trends. Always consider your strengths and weaknesses when assessing these opportunities. 


Market fluctuations, government regulation or public perception are all external factors that may affect your business negatively. By identify these threats and finding ways to lessen or eliminate them you are clearing the way for smoother sailing, as with opportunities you need to consider your strengths and weaknesses when assessing threats.

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Characteristics of a SWOT analysis: Internal and External Factors


Internal factors that the company itself can influence and change.

Human factor (employees)

Financial factor (budget)

Technical factor (technical support)


External factors are those that the company cannot directly influence and cannot predict.

Social factor (trends in society)

Political factor (war)

Legislative factor (change in the tax system)

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How to write a SWOT?

SWOT is laid out in a 2 by 2 board. This board has 4 squares for each of the four aspects of SWOT.

(Examples are below)

Best of all, start each chapter with questions that will help guide your thinking.

writing a SWOT analysis

SWOT ANALYSIS EXAMPLES: Apple, Ford, McDonald's, Netflix

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SWOT Template - Apple

SWOT Template - Ford

SWOT Template - McDonald's

SWOT Template - Netflix

SWOT Analysis Tips. Additional business analysis strategies

Keep SWOT diagram brief and to the point

Include the most pertinent details, but don’t bog it down with too much explanation within the diagram. You can go into greater detail during meetings or in reports.

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get feedback

Get feedback for your SWOT

Get feedback from employees, partners, and customers for a varied perspective.

Keep your core objectives in mind

This will help guide you through seemingly unrelated internal and external factors.

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arrange the results

Arrange the results of your SWOT

Arrange the results of your analysis in order of the most important factors to the least. This will help you prioritize action points going forward.

5 reasons why do you need SWOT analysis in your business:

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To explore new solution to problems

To identify barriers that could limit the goals and objectives

To decide on a direction that will be most effective

To reveal possibilities and limitation for change

To revise plans to best navigate systems communications or even organizations

Learn how to use SWOT in Three minutes


When "SWOT" analysis doesn't work, "SO WHAT" analysis does.

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Market Niche is the strongest point in SWOT, - CITY PROFIT

Niche – not to be another, but to be undoubtedly the best offer.

Read more about the importance of SWOT analysis as a startup tool.

Questions to determine whether it is your niche or not

My niche or no? Fun

Am I excited about it or not?

My niche or no? Margin

What will be the net profit?

My niche or no? Market Ready

When is the best time to open, and how long does it take?

My niche or no? Time for the first transaction

How much time will pass before the first sale?

My niche or no? Heavy time

How many troubling questions I want or don’t want to deal with?

FREE Consultation

You can learn more about niche and digital marketing from CITY PROFIT specialists at the first free consultation!

Frequently Asked Questions about SWOT

SWOT analysis (strengths, weaknesses, opportunities, and threats) is a framework for assessing a company’s competitive position and developing strategic plans. Internal and external elements, as well as existing and future possibilities, are all evaluated in a SWOT analysis.

It’s a good idea to make a list of questions to answer for each element first. The questions will help you complete your SWOT analysis and make a balanced list. The SWOT framework can be written as a list, as plain text, or as a four-cell table, with quadrants dedicated to each aspect.

  • What is my company’s competitive advantage?
  • What is our unique selling proposition?
  • Do we have exclusive relationships with suppliers or distributors?
  • How extensive is our distribution network?
  • What complaints do we frequently hear from customers?
  • What objections do we frequently hear from prospects?
  • Is the business’s distribution limited?
  • Is the target market changing in ways that could benefit the business?
  • Is there a potential niche market the business is currently ignoring?
  • Is there something clients and customers are asking for that the business doesn’t provide, but could add?
  • Is our target market shrinking
  • Could predicted social changes negatively impact demand for our product?
  • Does the business rely too heavily on one big customer?

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