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Key CPG marketing solutions for business growth, from experts: tips about scaling, optimization and testing. Read and become the best with CITY PROFIT.
Customer packaged goods (CPG) are things that the average consumer uses every day and that need to be regularly replenished or replaced, such as food, drinks, clothing, tobacco, cosmetics, and household products.
Consumer goods companies can increase their sales by up to 5 percent. And this is a net increase in sales. Why does this happen? After all, these are goods that will always be bought, and they will always be in demand in society.
Also, consumer goods companies can increase their CPG marketing effectiveness by up to 20 percent. To do this, they should use data-driven marketing on a large scale.
For the BEST CPG marketing, you need a complete overview of consumers, their real needs RIGHT NOW, and a set of marketing techniques to be able to deliver the right message, to the right customer. And you need to do it CONSTANTLY.
The most promising opportunity to hone key trends and strengths and become the best in your field!
Remember that difficulties are always development, and always new opportunities.
In the case of CPG, this entails avoiding overly simplistic mass media buys and focusing on the most important brand messages that will have the most impact on your top brand champions and influencers.
Aligning media and creative teams is essential to achieving this, as is talking about how to test creative messages throughout channels and across audience groups to see what is having the most impact and making sure success criteria are clear.
For a perfect marketing strategy, you should use both broad coverage and have individual sights. It is necessary to optimize different segments, and personalize marketing. And perform detailed, focused and scalable work so that “the right message arrives to the right customer, at the right time and in the right place”.
That can help build the right capabilities and embed new ways of working into a company’s DNA
If you see in your small pilot experiments that this model works well, create a measurement system, scaling criteria, and a process to manage it from the beginning. Ask yourself what result you have, what it has led to, why you have learned, how you can scale to different audiences, brands or social groups.
You should also identify key performance indicators for CPG Marketing and determine what makes this test a success. Some companies are setting up a forum to bring together stakeholders and agree on results that will be scaled up and funded.
Learning results from Agile tests (software testing) should be configured to support business goals. For example, you can implement in the module brand managers who will monitor such results and help accelerate the achievement of business goals.
Such managers persuade to introduce new knowledge gained about consumers. By implementing such managers, the company will be able to conduct more CPG Marketing tests that the brand’s teams wanted to scale.
If you want to be a winning CPG entrepreneur, you need to support talents with digital skills and create a data-driven culture. It is important to fully invest and use new ways of working.
“One of the most important questions leaders need to ask themselves in the new world of data-driven marketing is who do you spend time with?” says one of the former technical directors of consumer marketing.
“If the answer is mostly your brand and creative function, you won’t have in-depth knowledge of what your data analytics teams need, how to help solve the problems they face, and how data and creativity need to come together to have the most impact. »
Make a chart of your organization in a year and work backwards – and get your direct contractors to do the same. ” Early thinking and planning of the necessary roles, the desired type of leadership and the structure to implement all this allows companies to “learn faster than competitors”.
The winners will be those who deliberately change their entire marketing organization and successfully deploy all the innovations of the modern market.
Everything that customers use on a daily basis that needs to be replenished on a regular basis is included in the consumer packaged goods (CPG) sector. Cosmetics, food, apparel, and household products are just a few examples.
Using data to alter your strategy for new behaviors will be critical, whether it’s a new focus on wellness or intensive product research.
When it comes to generating revenue, retail media networks and streaming TV will take the cake.
Do your CPG Marketing Mix: SEO, Paid Media, Social Media, In-store promotions, Co-marketing, Influencer Marketing, Community-Building etc.